Uncategorized

Everyone loves a good story.  Business can be so dry and, frankly, boring if you just talk about facts, attributes and benefits.  You can make it come alive, sear an idea into memory, and set your business apart from the competition with the art of storytelling.  “Tell me the facts and I’ll learn. Tell me…

Media training is often dismissed by top management because they feel they know their business better than anyone and therefore don’t need training on how to talk about it.  However, knowing how to communicate key messages and control dynamic situations is as important as knowing the business to build positive brand image, get media coverage…

In the fast-paced business world, mastering the art of the elevator pitch is crucial for success. What makes a great elevator pitch? It’s the one that gets attention and makes people genuinely interested.  Whether you’re at a networking event, meeting a potential client, or doing a news interview, being able to succinctly convey your message…