What We Do
For 20+ years, Accentuate has assisted tech, entertainment, healthcare, hospitality, cannabis and events management clients develop and communicate their unique story and thought leadership with a consistent voice to influence opinions, behaviors, decisions and actions.
Strategic Planning
The options are endless, but budget and time are finite. You need Accentuate’s experienced team that’s laser-focused on the strategies and tactics that are proven to drive game changing results. Our strategies will penetrate the noise to reach your target audiences in new ways, break creative ground to set you apart from your competition, and deliver the most bang for the buck.
Media Relations
We know what make a great story, how, when and to whom to tell it to earn more media coverage for you. We’re experts at ferreting out what developments, activities, expertise and practices within your company are newsworthy. Our team is in regular contact with national, finance, trade, and local journalists regarding stories they are working on and planning, so they welcome our pitches for stories and quotes to contribute to their projects independent of specific company news announcements. They recognize us as sources of credible subject matter experts, regularly calling on us for clients (like you!) to weigh in on trends and news.
Key Messaging and Storytelling
What thoughts do you want your customers, investors and affiliates to associate with your company? According to the Stanford Graduate School of Business, stories are remembered up to 22 times more than facts alone. Stories are how people communicate best. We dig deeper, past the surface layer of your company and its product and services, into what truly makes your company special. We help your team define your key messages and learn how to tell your story in your own words, but with one clear voice to effectively articulate how you arrived where you are today, what differentiates you from your competitors, and your direction for the future. We will help you incorporate these messages into interviews, online presence, and promotional materials.
Content Creation/Collateral Development
It’s tempting to save money and use AI generated content for social posts, blogs and collateral material, but it jeopardizes your relationships and credibility with journalists, investors and customers. Instead, educate, inspire and build trust with thought-provoking blogs, bylined articles, press releases, tips/lists, expert commentary and other content imparting your authentic real-world expertise and insights incorporating your key messages that we create for you to engage and resonate with your diverse audiences.
We will craft your press releases, announcements, and financial reports to examine how the news ties into executing your corporate strategy and progress toward stated goals, as well as how the news relates to broader industry trends and benefits customers, the community, or other stakeholders.
Corporate & Community
Ready to make the leap from average employer to treasured community asset? We help you create the beneficial relationships that will elevate your profile and value in the communities in which you operate and serve. We identify strategic opportunities for your company to become involved in local organizations, activities, and events, beyond just cutting a check, so that your brand becomes synonymous with high quality programs, enthusiastic volunteers, talented leadership, and community support that generates valuable goodwill, support and loyalty.
Executive Visibility
Executives who are frequently seen and heard in the media, at industry events, online and across multiple third-party forums are naturally perceived as credible experts and thought leaders. Our strategies to capture the spotlight for your top executives and rising stars will showcase their visionary leadership, expertise, innovation to employees, customers, prospects and investors. Strategies may include media training, expert commentary, content/publishing opportunities, speaking engagements, blog posts, Q&As, industry leader panel discussions, feature profiles, and responses to industry roundups, webinars, social media, digital marketing and more.
Investor Communication
Investors need to hear from you consistently, not just when you need more money. Clear, frequent and transparent communication ensures that investors buy in to the company's vision, understand its challenges, see its progress, and have realistic expectations. Investors are stakeholders in your success and are often eager to help. Building a strong rapport with them often yields great insight and connections that can help your business. Effective communication nurtures strong investor relationships that are a key driver of business growth and long-term success.
We have extensive experience crafting investor communication and financial releases that drive investor support for companies transitioning from start-up to pursuing acquisitions, mergers, capital raises and/or IPO. Our investor updates will provide a clear view of the company’s vision, strategy, capabilities, activities, progress, finances, and achievements in compliance with SEC requirements to help potential investors and business partners make informed decisions.
Speaking Engagements
Speaking engagements before the right audiences help our clients increase their credibility and establish their positions as thought leaders. They open doors to grow your audience and share ideas. We identify opportunities, assist in the application process with topics, your story and unique positioning, then coach you through the advance preparation with talking points, slide preparation and rehearsal to ensure a captivating and memorable presentation.
Award Applications
Think your management team, company and products are tops in your space? Let us identify relevant recognition opportunities and craft the applications to give your team members, company, products, and services the best chance to secure accolades showcasing your company’s areas of excellence and gain third party validation of your industry leadership.
Event Planning & Management
Leave planning your grand opening, milestone celebration, launching a new product, conducting educational events, entertaining stakeholders, or fundraising for a cause to our experts. We meticulously develop the event plan to meet your goals and coordinate execution of the plan to ensure it is promoted effectively, runs smoothly, is staffed appropriately and creates a lasting positive impact that aligns with your business goals and objectives.
Trade Show Coordination
Trade shows offer opportunities for exposure that extend far beyond networking with potential clients and partners. We coordinate every aspect to maximize your investment. Options may include booth development, entertainment, advance promotion, media sneak previews, on-site interviews, award applications, event organizer news and social feeds, giveaways, social media posts, panel discussions, speaking engagements, sponsorships, hosted events, and more!
Company and Product Launches
Ready to announce your new product, service or company? We’ll help you define the marketing strategy, branding and logistics to create the buzz to engage your target audiences and build momentum to help you reach your goals. We’ll help you get products into the hands of influential media and consumers to generate authentic testimonials and earned (not paid) media coverage.
Media Training
Media training is not solely about preparing you for a virtual or in-person media interview. It’s a comprehensive methodology that empowers people who seek greater visibility in the world to master the art of communication, and thoughtfully control the dialogue, ensuring their messages are delivered coherently, authentically, and with impact, while driving business, enhancing credibility and increasing ROI. Our former newscasters and journalists provide the tools and techniques you need to professionally navigate an interview, parry difficult questions and segue to the points you want to make. Whether this is your first media training session or a refresher, our trainers’ personalized coaching and one-on-one interviews always impart new insights and effective techniques to help you emerge more confident, polished and engaging for interviews, presentations and Q&As.
Crisis Communications
Over the past 10+ years, we have successfully handled PR for a wide range of clients’ crises. We work closely with legal and management to assess the situation, identify an appropriate course of action, develop Q&As for management, and craft statements to disseminate to key media and stakeholders. We coach spokespeople to avoid the implied guilt or obstructionism of “no comment” by controlling the narrative and limiting their exposure with specific techniques and key messages when facing difficult questions.
"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."
– John D. Rockefeller
Social Media
In today’s fragmented media environment, many consumers, particularly younger ones are difficult to reach. We help you meet them where they are – on the preferred social media channels of your specific audiences. Our rapid response team can provide authentic “in-the-moment” content, and react and capitalize on trends, share key moments and thoughtfully respond to follower commentary in real time. Social media removes the media filter and gives you full control of the message, so we can share your passion, perspective and personality as we interact with your audiences.