Archive for September 2024

Media training is often dismissed by top management because they feel they know their business better than anyone and therefore don’t need training on how to talk about it.  However, knowing how to communicate key messages and control dynamic situations is as important as knowing the business to build positive brand image, get media coverage…

In the fast-paced business world, mastering the art of the elevator pitch is crucial for success. What makes a great elevator pitch? It’s the one that gets attention and makes people genuinely interested.  Whether you’re at a networking event, meeting a potential client, or doing a news interview, being able to succinctly convey your message…