How Can Accentuate PR Help You?
Accentuate PR can help you succeed. We know your business is unique, so we’re not going to sell you some cookie cutter approach to public relations. We’ll listen to you and create a customized public relations solution that meets your needs – not ours. The process we follow is a straight forward approach to getting the results you want.
We help you target the people who matter -- your decision makers, their influencers and the appropriate channels to reach them.
Define Needs and Goals
First, we listen to you. We learn about what your company is …and what you want it to be.
Second, we listen to your audiences. We learn about them, how they like to communicate and what they need and want from you.
What does your market look like now? What are the emerging developments and issues that determine what it will look like? We research what’s happening – and what’s going to happen -- in your industry, the media and the economy.
Join the conversation
There is conversation going on about your market all the time. In this age of social media, people resent having messages lobbed at them. They demand that you establish a relationship with them before they will be receptive to any messages or requests for action. We monitor the communication channels, determine where you need to be, and help you join the conversation and become a valuable member of the community.
Your audiences are not one homogeneous group, so a one-size-fits-all message will not do. We tailor the key messages you want to communicate to each of your audiences.
Your company is different, your situation is different, your needs are different. Therefore, the communication strategies we use will be unique to you. Then we work with your spokespeople, employees, marketing and advertising departments to deliver those messages through a diverse set of communication channels as part of an ongoing interactive relationship with your audience members.
It doesn’t matter what we do unless we deliver results. At checkpoints along the way, we’ll measure our results against your goals; making changes as needed to ensure you’re getting what you want.