Accentuate PR started from scratch to create an online presence for Spine Centers of America in mid September 2010. Within two months, Accentuate created a website and social media presence for them, began implementing Accentuate’s integrated search engine optimization, marketing and PR program. The result: Listed on page one on Google organic search starting on November 8 -- with no pay per click or ad word purchases! Solid client leads are being generated from the website and are being converted into appointments.
We helped Guardian Technologies International get started. An intelligent imaging informatics developer for the healthcare and homeland security industries, Guardian is an ambitious start up battling the bureaucracy to obtain certification for their Pinpoint threat detection software for airport baggage screening from the Department of Homeland Security/Transportation Security Administration (TSA). However, Accentuate secured coverage on "Anderson Cooper," Wall St. Journal, CNN, MSNBC, Washington's ABC-7 TV, Jane's Airport Review, International Investor and Homeland Security Today and numerous other media outlets. No small accomplishment when you need to some attention in Washington. Positioning of the company's threat detection technology on the Anderson Cooper news show and simultaneous exposure on other media outlets spurred the stock from $3.90 to $11.30, the stock's all time high. Recent coverage in New York Times and The Wall Street Journal has opened the door for partnerships and has helped the stock more than triple.
Galileo International, a global computerized reservations system for the travel industry, needed to stay ahead of the competition. When launching its Galileo Wireless service for business travelers, we found that a competitor's product was close on its heels. We orchestrated a media blitz by conducting an analyst tour followed immediately by three simultaneous media tours. Ensuing favorable coverage in The Wall Street Journal, USA Today, Chicago Tribune, Chicago Sun Times, Washington Post, Denver Post, Rocky Mountain News, Information Week, InfoWorld, Travel Weekly, Travel Agent, Business Travel News and numerous other publications firmly established the product as the industry leader.
We put the helped a dream become reality with Sears American Dream Campaign, a community relations program designed to help make the dream of owning a home a reality especially for low income and minority families. During the critical four week holiday season, the campaign netted more than 10 million impressions including more than 10 minutes of national broadcast coverage, and a total of more than 50 minutes of television and radio coverage. The program's key messages were included in 100 percent of the media stories. Almost as most important, though, was that it was completed 30 percent under budget.